Articles
Useful checks before, during, and after a send.
Guides for newsletter operators who care about list health, sender reputation, unsubscribe paths, and campaign readiness.
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List Hygiene, Explained: What The Term Actually Covers
List hygiene sounds like a product category but names a practice: keeping a sender's address list accurate, consented, and deliverable. The four practices the term actually covers.
Re-Engagement Emails: Winning Back a Quiet List
A simple re-engagement sequence for a quiet email list: who to target, what the two or three emails should say, when to send, and the sunset rule that ends the campaign gracefully.
Campaign Preflight Checks Before You Press Send
A send-readiness card for email campaigns: the fresh test-send rule, seven preflight checks from merge fields to segment size, what preflight cannot catch, and how to keep the card alive.
Email Sender Name Best Practices
A focused Email Squid article about email sender name best practices, with the reader situation, tradeoffs, examples, and boundaries made clear.
Marketing Vs Transactional Email
A focused Email Squid article about marketing vs transactional email, with the reader situation, tradeoffs, examples, and boundaries made clear.
Transactional Email Sender Checks Before Customers Rely On Them
Transactional email sender checks for small teams: domain authentication, sender identity, bounce handling, and failure testing before customers depend on messages.
A Printable Newsletter Send Preflight Card
A practical printable PDF for newsletter send preflight card, with a guide to using it in a real reader situation before the next decision gets messy.
A Three-Email Welcome Sequence That Confirms the Signup Promise
A Three-Email Welcome Sequence That Confirms the Signup Promise. A focused guide built around three-email newsletter welcome sequence promise timing reply and unsubscribe checks, with an evidence-based worksheet and clear boundaries.